Build a Cleaning Website in WordPress

Build a Cleaning Website in WordPress

Cleaning service businesses can do a lot better by making a website that looks good and works well. You will be taken step-by-step through this complete guide on how to use WordPress to build a website for a cleaning service that works perfectly. This guide is designed to make it easy for you to build a strong online presence, whether you own a small cleaning business or want to start your own cleaning business.

Check out the whole how-to video here: How to Use WordPress to Make a Cleaning Website - Full Guide

Why you need a website for your pro cleaner company

In the world we live in now, a website is like the face of your business. Here are the main reasons why you need a website for skilled cleaning:
  • Clients can find your services at any time, not just during work hours (24/7). This makes it more likely that you'll get new leads at all times.
  • Credibility: A responsive, up-to-date website makes your cleaning service look trustworthy and expert. Customers might think your business is less trustworthy if you don't have one.
  • Lead Generation: Booking and form tools that work together turn users who aren't interested into active leads. With automated email tools, you can get questions, keep track of plans, and even follow up.
  • SEO, blog posts, and social media links all work together as a marketing tool to bring in new customers. Your business will rank well locally and naturally if your site is well-optimized.

What You Need to Do to Build Your Cleaning Website in WordPress

Let's get into the process and break it down step by step for the best results.

Step 1: Get a domain name and web hosting

You need a domain name (yourbusinessname.com) and good servers to get started. This is what your online identity is built on.

Web hosts that come highly recommended:

  • People know Bluehost for its easy-to-use tools and 24/7 customer service.
  • Hostinger has plans that are easy on the wallet and work quickly.
  • SiteGround has great uptime and premium help.

Advice on How to Pick a Domain Name

  • Something like "SparkleCleaners.com" is better than "J&JResidentialCleaningServices123.com" because it's short and easy to remember.
  • Use things like "cleaning," "maid," "sanitation," and so on.
  • Don't use hyphens, numbers, or forms that are hard to remember.

Features of Hosting to Consider:

  • Installing WordPress with just one click
  • Free SSL to browse safely
  • Daily backups and a promise of uptime

Step 2: Install WordPress

A lot of server companies let you install WordPress with just one click. WordPress is a content management system (CMS) that lets people who don't know how to code make websites.

Actions:

  1. Go to your hosting account and log in.
  2. Find the WordPress installation.
  3. Choose the domain you just registered.
  4. Set up your admin password and username.
  5. Finish setting up WordPress and go to yourdomain.com/wp-admin to log in to your website.

Step 3: Pick a WordPress theme for your cleaning business.

Your website's style, color schemes, and how it works are all controlled by its theme. For cleaning services, speed, ease of use, and mobile compatibility should be your top priorities.

Themes we suggest:

  • Astra is easy to customize, doesn't take up much space, and works perfectly with Elementor.
  • OceanWP: It works well and is flexible.
  • Neve: A quick, mobile-first theme with models that are ready to be imported.

Steps for installation:

  1. In WordPress, go to Apearance > Themes > Add New.
  2. Look for the theme you like.
  3. After you click Install, click Activate.

Tip: 

If the theme you choose has starting templates, import them. They will save you time and make sure your design looks good.

Step 4: Install Necessary Plugins

For adding more features to your website, you need plugins.

Must-Have Plugins and What They Do:

  • Elementor: lets you change visually by dragging and dropping.
  • WPForms: Lets you make forms that are easy for everyone to use.
  • Yoast SEO: Helps make each page better for search engines to find.
  • You can use UpdraftPlus to regularly back up your website in case you lose info.
  • LiteSpeed Cache: Makes websites work better and open faster.

How to Install Plugins:

  1. Click on Plugins and then Add New.
  2. To find each app, use the search bar.
  3. Click install and activate.

Step 5: Design Website Pages

The following pages should be on a well-organized cleaning website:

  • Home Page: First impression counts. Introduce your brand, highlight services, and include a CTA.
  • About Us: Share your story, team background, certifications, and what sets you apart.
  • Services Page: List all the services you offer with brief descriptions, pricing, and benefits.
  • Pricing Page: Be transparent. Provide different packages or hourly rates.
  • Contact/Booking Page: Include a form and your contact details for easy inquiries.
  • Testimonials Page: Add real reviews to boost trust.
  • FAQ Page: Address common concerns like service area, safety protocols, and cancellation policies.

Each page should be:

  • Appealing to the eye
  • Simple and clear
  • Mobile-optimized

Step 6: Design using Elementor Page Builder.

With Elementor, you have full power over how your website looks.

Elementor offers:

  • Editing designs in real time
  • There are widgets for text, pictures, buttons, testimonials, maps, and more.
  • Right out of the box, it is mobile-friendly

Advice on Maintaining Website Design:

  • Stick to a simple, bright style, like a white background with blue or green accents.
  • Use cleaning-themed icons and pictures, like sprays, mops, and gloves.
  • Add client reviews and "before and after" pictures.
  • Write things like "Our Guarantee" or "Why Choose Us?"

Step 7: Make it SEO-friendly

SEO makes sure that when people look for cleaning services, your site comes up in the results.

Best Practices for On-Page SEO:

  • Place-based terms work best: "house cleaning in [City]"
  • Place headers, title tags, and meta summaries on your page.
  • Improve the names and alt texts of picture files
  • Connect to other internal pages that are important

Suggestions for Off-Page SEO:

  • Add your business to Google My Business.
  • Get reviews from Google
  • Create backlinks from local sources, like directories and groups.

Step 8: Establish Booking System and Contact Forms

It's important to make it easy for people to book your services.

Set up WPForms:

  • To make forms, use the drag-and-drop tool.
  • Add significant fields such name, email, phone, service type, and address.

Using booking systems, like BookingPress, to:

  • Allow users to view your availability
  • Allow reminders and automated confirmations
  • Online payments accepted (Stripe, PayPal)

Step 9: Mobile Optimization

Mobile optimization is very important since most people browse the web on their phones.

Make sure of these things:

  • You don't have to zoom in to read the fonts.
  • Button is big enough to press.
  • There's no need to move horizontally.

Tools for testing:

  • Test by Google for Mobile-Friendly
  • Developer tools for browsers (inspect mode)

Step 10: Launch and Promote Your Website

Your site is nearly ready; only a few last actions remain:
  • Test all features: forms, buttons, navigation
  • Use Google PageSpeed Insights to monitor loading speed
  • Check copy clarity and grammar with Grammarly or Hemingway

Channels of Promotion:

  • Google My Business, Instagram, Facebook
  • Business cards and flyers with website connection
  • Paid advertisements aimed at location and interest

Video Tutorial: Build Your Cleaning Website in WordPress

We strongly recommend watching the full tutorial video that complements this guide. It provides a visual walkthrough of each step, making it easy to follow along and build your site in real time.


With the right tools and help, WordPress makes it easier than ever to make a website for a professional cleaning business. Together, this guide and our in-depth video lesson make up a complete plan for digital success.

Your online profile can be your biggest asset, whether you do it yourself or work with professionals like Preet Web Vision.

Begin right now. Make your name known. Make your business bigger.

Should you want a professionally designed, high-converting website, we have you covered.

Building websites that turn visitors into consumers is our specialty. Expert designers and developers on our staff will create a customized solution for your cleaning company.

Get in touch with Preet Web Vision:

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