Lead generation is the most important thing for every online business in the digital age. If you want your business to expand in a way that lasts, you need to build an effective lead generation funnel, whether you're a lone entrepreneur, a startup, or an established business. This full article will show you how to make a lead generating funnel in WordPress that gets a lot of conversions without having to write any code.
We'll also show you how to use tools, plugins, and methods to get more conversions. At the same time, we'll highlight Preet Web Vision's custom WordPress development services, which are the best way to construct websites that focus on conversions.What is a funnel for generating leads?
A lead generation funnel is a methodical way to get people who visit your website to become leads, or potential consumers who are interested in your product or service.
There are three parts to a standard funnel:
- Top of the Funnel (TOFU): The stage of becoming aware. SEO, content marketing, and advertisements all bring people to your site.
- Middle of the Funnel (MOFU): The stage of consideration. Visitors take part in things like free trials, eBooks, and webinars.
- Bottom of the Funnel (BOFU): The stage where you make a decision. Leads turn into clients that pay.
Why Use WordPress to Get Leads?
There are good reasons why WordPress powers more than 40% of the web:
- Even people who are new to it can make professional pages.
- Plugin ecosystem: There are thousands of no-code plugins that make it easier to make funnels.
- Use page builders like Elementor or Gutenberg to give your designs more freedom.
- Scalability: With performance-optimized hosting and plugins, you can easily scale your funnel.
- Ready for SEO: Tools that come with the programme and SEO plugins make it easier to find.
The Most Important Parts of a Lead Generation Funnel A good lead generation funnel has:
1. Landing Pages
Focused pages designed to capture leads with minimal distractions.
2. Lead magnets
Valuable incentives like:
- Free PDFs
- Checklists
- Webinars
- Trials or Demos
3. Opt-in Forms
Forms to get information from users. Triggered by popups, slide-ins, or material that is already there.
4. Automating Email
A welcome email and a nurturing sequence should be sent to a user after they join up.
5. Thank-You Pages
Thank people and provide them the next steps to keep them interested.
6. Tools for analytics
To improve performance, keep an eye on user behavior and conversions.
Important Tools You Will Need
| Tool Category | Purpose | Recommended Plugin/Service |
|---|---|---|
| Page Builder | Create landing pages | Elementor / Gutenberg |
| Form Builder | Capture leads | WPForms / Fluent Forms |
| Popup Plugin | Display opt-ins | Popup Maker / OptinMonster |
| Email Marketing | Nurture leads | Mailchimp / MailerLite |
| Analytics | Track performance | Google Analytics / MonsterInsights |
| CRM Integration | Manage leads | HubSpot / FluentCRM |
Step by step: Make Your Funnel Without Coding
Let's look at how to design a funnel in WordPress step by step:
Step 1: Add the Necessary Plugins
- Elementor or Gutenberg Blocks
- WPForms or Fluent Forms
- Mailchimp for WordPress
- Popup Maker
- MonsterInsights
Step 2: Develop a Landing Page That Converts Well
- You can use Elementor templates or Gutenberg block layouts.
- Write headlines that are straightforward and focus on the benefits.
- Put your lead magnet offer here.
- Include an opt-in form with a compelling call to action.
Step 3: Set up your opt-in form
- Make a form using WPForms.
- Link it to the company that sends out your email marketing.
- Set up messages to confirm and send people to the Thank You page.
Step 4: Establish a Thank You Page
- Say thank you to your lead.
- Give more information or steps to take next.
- Add options for sharing on social media.
Step 5: Set Up Automatic Emails
- Use either Mailchimp or MailerLite.
- Make a welcome sequence.
- Send more instructional material.
Step 6: Start popups or slide-ins
Make Popup Maker
- Popups that show up when you want to leave
- Pop-ups that happen at certain times
- Triggers based on scrolling
Step 7: Set up tools for analytics
- Use MonsterInsights to keep track of form submissions.
- Keep an eye on the bounce rate, click-throughs, and conversions.
Advanced Funnel Strategies for 2025
To keep ahead of the competition, think about doing the following:
- AI Bots that talk: Use solutions like Tidio or ChatBot.com to automate the first interaction and qualify leads.
- Smart Content Customization: Use tools like If-So or Logic Hop to show users various messages or lead magnets based on what they do.
- Video Lead Funnels: Use interactive videos using technologies like VideoAsk or Wistia to get leads.
- Automating CRM: To handle lead scoring and segmentation, connect to CRMs like HubSpot or FluentCRM.
- Retargeting Pixels: Use Google Ads or Facebook Pixel tags to target visitors who didn't buy anything.
Making things better for more conversions
Use these tactics to get better results:
- A/B Testing: Try out several versions of your headlines, calls to action, and designs.
- Speed Up: Use caching and optimize images.
- Mobile Optimization: Make sure the design works on all devices.
- For trust, include reviews, testimonials, and certificates.
- Use countdown timers and deals that only last for a short time to create a sense of urgency.
- Heatmaps: Use tools like Hotjar to see how people use your funnel.
Connecting with Email Marketing Platforms
- Mailchimp: Simple to use with WordPress plugins.
- MailerLite: Easy to use and light.
- ConvertKit: Great for people who write blogs and make content.
- ActiveCampaign: Great automation tools.
- Sendinblue lets you automate both SMS and email marketing.
Keeping an eye on and analyzing how well the funnel works
Here are some things to keep an eye on:
- Conversion Rates: the percentage of visits who turn into leads.
- Bounce Rates: High bounce? You might need to work on your messaging.
- Abandonment of Form: Make the length of the form and the input fields as short as possible.
- Open and click rates for email: Check how well your material works.
- Tracking the User Journey: Use Microsoft Clarity and other tools to look at how users act.
Things You Shouldn't Do
Don't make these mistakes:
- Using generic calls to action like "Submit"
- Not dividing up email lists
- Not remembering to test forms on mobile
- No emails after signing up
- Putting too much content on pages
- Not paying attention to performance metrics
- Not using reCAPTCHA to protect your forms
Need some help?
Let's work together with Preet Web Vision to grow your digital success.
📧 Email: hello@preetwebvision.com
📞 Phone: +63-9633112000
🌐 Website: https://preetwebvision.com/
It's time to make your lead generation plan work for the future.