How to Create a Consulting Website Using WordPress

In the digital-first business world of today, a well-designed consulting website is essential for establishing credibility, earning trust, and turning website users into valuable clients. If you're a business adviser, financial advisor, marketing strategist, or freelance expert, having a professional website can help your brand and make it easier to get new clients.

You can use the helpful lesson by Preet Tech Ideas on YouTube to follow along with this detailed, step-by-step blog post as you build a consulting website with WordPress. 

Why consultants should have a website

There's more to your website than just a brochure. It helps you make sales, builds trust, and is the center of your online power. This is why you need an advice website:

• Establishes Authority: Show off your knowledge, thought leadership, and experience in the field.
• Leads: Use well-placed call-to-actions (CTAs) and contact forms to get people interested.
• Builds Trust: Testimonials, case studies of past clients, and clear information about services all help to build trust.
• 24/7 Availability: People can find your services even when you're not there.

Tip: If you have a good website, you can get leads to come to you, set up meetings automatically, and become known as the expert in your field.

A Look at the Video Tutorial

The video lesson by Preet Tech Ideas called "How to Create a Consulting Website Using WordPress" is what this blog post is based on. Click here to see the whole lesson:

Right now, you can watch it at https://www.youtube.com/watch?v=W4x7-6iDKBE

This detailed guide covers everything, from installing WordPress to making changes to your theme and pages. It's great for both new and experienced users.

How to Start Using WordPress

WordPress is used by more than 43% of the web, and for good reason. It's flexible, easy for beginners to use, and comes with a huge community of themes and tools. Because of these things, WordPress is the best CMS for a coaching website:

• Ease of use
• Scalability
• SEO-friendliness
• Huge community and support

You don't need to know how to code to use it, which is why consultants all over the world love it.

Pick out the Best Domain and Hosting

You'll need a domain name and a hosting service before you can build your site.

• Domain Name: Pick a business domain with your name on it, like yournameconsulting.com.
• Hosting Provider: Look for hosting that is optimized for WordPress and has good security, SSL, and customer service.

The Best Hosting Suggestions:

• SiteGround
• Bluehost
• Hostinger
• WP Engine (for advanced scalability)

After you buy a name, connect it to your hosting server and get ready to install WordPress.

Setting up WordPress

A lot of server companies let you install WordPress with just one click. When it's done:

• Go to yourdomain.com/wp-admin and log in to your website.
• Change the title, tagline, and layout of your site's links (Settings > General).
• Wipe out the default posts and pages to start over.

You're done! Your WordPress site is now live!

How Consultants Can Choose the Best WordPress Theme

The video lesson has a clean, business-like theme that works well for consulting firms. Some important things to look for in a theme are:

• Flexibility in design
• Options for customization
• Help for Gutenberg or Elementor
• Templates for the service section
• Modules for "call to action"

Consulting Themes That People Like:

• Astra (Free and Paid)
• Kadence
• Neve
• Consulting WP
• Hello Theme (with Elementor)

First, install and enable the theme. Then, import a demo layout or start from scratch and build a layout.

Important Add-Ons for a Consulting Website

To add more features, you need to install these important plugins:

• Drag and drop page builder Elementor
• Contact forms from WPForms
• Yoast SEO: Make your site search engine friendly
• WP Super Cache: Speed things up
• UpdraftPlus is a backup add-on.

Available but not required:

• Testimonials Slider: Show off the good work of your clients
• Calendly Integration: It's easy to schedule appointments

Changing How Your Website Looks Step by Step

Here are some of the most important parts of the movie tutorial:

Set up the header and menu

• Put in your company name and picture
• Make a menu bar that stays put.
• Add quick links to Home, About, Services, Testimonials, and Contact.

Hero Section

• Include a value statement in the headline.
• "Book Your Free Strategy Call" is a good call to action.
• Use a professional picture or video as a background.

About Section

• Tell us about your story, purpose, and vision.
• Include a picture of the founder or expert.
• Add important stats and accomplishments

Services Section

• You can use short explanations and icons.
• Link to detailed service pages
• Highlight USPs and deliverables

Customer Reviews and Case Studies

• Set up carousel slides.
• Put in real words and pictures of clients
• If you have case study links, include them.

Call-to-Action Buttons

• Place call to action (CTAs) on the page in a smart way.
• "Download My Free Guide" and "Schedule a Call" are two examples.

Contact Page

• Add a contact form (through WPForms).
• Add a Google Map
• Add a chatbot or gadget for WhatsApp.

Design that adapts to mobile devices

• Make sure your website works well on mobile devices:
• Use tools and themes that are responsive.
• Check out the preview on phones and tablets
• Improve pictures and shrink files
• Use font sizes and space that are easy to read.

Google gives sites that are optimized for mobile devices higher search results.

Best Practices for SEO for Consultants

You can't see how great your website is if no one visits it. Follow these SEO tips:

• Put Rank Math or Yoast SEO on your site.
• Put headings in the right order (H1, H2, H3).
• Make your meta names and descriptions stand out.
• Use alt tags to improve picture quality
• Sign up Google Search Console for your site.

Write blog posts about your niche:

• "Top 5 Mistakes Small Businesses Make in Marketing"
• "How a Consultant Can Help You Scale"
• "Signs You Need a Business Strategy Expert"

Starting up your website

Before going live:

• Check every button and form.
• Use GTMetrix or PageSpeed Insights to speed up the loading process.
• Install an SSL certificate.
• Make sure it works on all devices.

Tell people about your start on LinkedIn, in email newsletters, and in networking groups.

Support and maintenance 

Regular maintenance is key:

• Weekly plugin/theme updates
• Monthly backups
• Security scans (use Wordfence or Sucuri)
• Uptime monitoring

You might want to get help from a professional company like Preet Web Vision.

At Preet Web Vision, we build high-converting websites that work really well for consultants and service workers. Some of the things we do for custom WordPress design are:

Send an email to hello@preetwebvision.com. 

Call us at +63-9633112000 

Website: https://preetwebvision.com/

Let's use the power of current web design to build your brand online and help you get high-end clients.

Want to see how each step is done? You can watch the whole video guide on YouTube:

Feel free to like it, subscribe for more guides, and share it with other experts!

Last Thoughts

Using WordPress to make a website for a coaching business doesn't have to be hard. You can start a professional advising site that works well and brings in clients if you have the right tools, a clear step-by-step guide, and a helper like Preet Web Vision.